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Code d'Examen: adwords-search
Nom d'Examen: Google (Google Search Advertising Advanced Exam Practice Test)
Questions et réponses: 235 Q&As
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NO.1 You are creating a new Google AdWords campaign for your company. What is the default setting for
new Google AdWords campaigns in regard to search sites and content network sites?
A. Your new campaign will only appear in the Google search results home page; you must opt into other
components of the Google Network.
B. Your new campaign will only appear in the Google Content Network.
C. Your new campaign is opted in to the entire Google Network: Google search, search partners, and the
Content Network with 'Relevant pages across the entire network' in the default.
D. Your new campaign will only appear in Google search results and search partners.
Answer: C
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NO.2 Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but
he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize
his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google
Analytics report could Henry run, to help identify this trend and show optimization opportunities?
A. Top exit pages report
B. Site overlay report
C. Top landing pages report
D. Funnel visualization report
Answer: D
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NO.3 You have created several campaigns with Google AdWords for your clients. You are using the Manager
Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what
requirement does Google have in regard to the new budget and existing budgets that you manage?
A. Managed account budgets must be approved by two parties before the ad will begin display.
B. Start dates for new budgets can't overlap with other budgets that may already be set up for the
managed account.
C. Managed account budgets cannot exceed $100 per day.
D. Managed account budgets can't start and end on the same day for more than three managed
accounts.
Answer: B
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NO.4 Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is
interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks
at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?
A. Very high, Moderate, Low, Poor
B. Google does not reveal the Quality Score as it is proprietary information.
C. 1 to 100
D. 1 to 10
Answer: D
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NO.5 You have created a report for you and your client, regarding several performance factors. You receive
an email asking you to download your report from the Report Center. Your report, as it turns out, is too big
for Google to email. What is the maximum size of reports in an email sent through Google?
A. 25MB
B. 2MB
C. 50MB
D. 66MB]
Answer: B
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NO.6 You are a Google AdWords professional explaining how your client should create a budget for their
Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible
value for the highest position of the ad. You explain that Google AdWords uses a combination of the
Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation.
Which of the following is the best description how Google AdWords determines ad ranks in search pages?
A. Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then
round off to the nearest cent.
B. Google AdWords will divide the Ad Rank of the average bid of all ads competing you ¯r e you rkeywords
by your Quality Score, then round off to the nearest cent.
C. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then
round off to the nearest cent.
D. Google AdWords considers whoever bids the highest for a keyword and then that person moves to the
top of the order.
Answer: C
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NO.7 You manage multiple accounts for Google AdWords as part of your SEO business. You have two
assistants who help you manage the accounts through sub-My Client Centers. Because this part of your
business has been growing, you have hired a third assistant and created a third My Client Center. What is
the process of moving an account from one sub-MCC to the new sub-MCC?
A. From the top-level My Client Center, choose the name of the managed account you want to move and
then click Change Client Manager. Choose the sub-level MCC where the account should be moved to,
and then Save Changes.
B. From the sub-level My Client Center, choose the name of the managed account you want to move to
the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the
account should be moved to, and then Save Changes.
C. Accounts cannot be moved between sub-MCCs.
D. From the new sub-level My Client Center, choose the name of the managed account you want to move
to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the
account should be moved from, and then Save Changes.
Answer: A
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NO.8 Alice manages several AdWords accounts and she has three assistants who help with the management
of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords
clicks. The client reports that he thinks something is amiss with his account, and thinks someone has
changed the budget. How can Alice review any changes to the account and, if necessary, determine if
someone has made changes to the account's budget.?
A. Alice should use the Change History Tool.
B. Alice should use the AdWords API.
C. Alice should use the My Client Center.
D. Alice should use the AdWords Editor.
Answer: A
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